SEO or, SEO? – No? Oh. .
Digital marketing is about creating a piece of marketing and then exposing it to a (relevant) audience. Sounds obvious I know, but it never ceases to amaze us at The Business Boosters just how often we see a website where even simple, best practice SEO hasn’t been applied as a standard part of the project build.
We have seen plenty of instances where there is a cost for the project build, and a separate cost for (basic, best practice) SEO. It’s a little bit like buying a car and then being asked to pay extra for the wheels so that you can drive it away. . .
Unfortunately, these agencies are too focussed on the project itself as a technical task and are not as focussed on the business objective of the digital campaign in question. We believe that best practice SEO should always be included in any website build as a matter of course. So when looking at the cost of a website build, always consider carefully what’s included in the price and whether that will generate the results you want and need.
Of course, building an audience goes way beyond just basic SEO in building a website. Content marketing is one of the most effective ways of building a relevant audience, through blogging, white papers and thought leadership pieces as well as case studies. A real digital agency will help set an audience acquisition strategy that encompasses not just the SEO in the initial development but a content creation and roll out plan for the duration of a campaign.
